does NOT make UK TOP 40
Sadly, after all the hype we
gave Lisa Marie on the Elvis website and in our last Cyber Newsletter fans
in the UK just did not buy her album.
The single only got to no.16 in the charts but the album has bombed. I have
tried to analyse the lack of success for the single but for the album
to do so badly is a real surprise and reinforces my original thinking about
the way her PR campaign was organised in Britain.
Lisa did not get the support of
the UK media because many people from the media were refused entry to her
Showcase in London. Of those that did attend my contacts there said
most were disappointed. These music critics were waiting for some quotes,
some statement from Lisa about her first and only performance in London but
she said nothing. She is Elvis' only child but has seemed to avoid questions
about her father or even commented how proud she was to be in London,
something that her father never did.
I had suggested to EMI she should do a photo call for all the media and
would have made the front page of the national daily papers but my advice
Just a few words, something that
the media could have latched on to was all that was required, but Lisa
remained silent. She did not perform particularly well and the media were
underwhelmed or some were even angry that they were not allowed to take
photographs. Although she is Elvis' daughter she is still a new singer
trying to break into show business and possibly the first rule of show
business is you don't alienate the media when you are starting off your
Further problems were that her
music got very little airplay except on Radio 2 and I hardly saw her on MTV
or VH-1 except for a good documentary and I was looking out for her video
every day. Also, Lisa upset a lot of fans by continually swearing during
interviews and having swearing on her album.
I am sure her father would have disapproved although Elvis swore in private
he always was the perfect gentleman in public.